The LEGO Group has been producing little plastic building blocks since the 1940's. LEGO bricks were sold in Europe but have gone world wide since those days and have become extremely popular. LEGO boasts some of the most loyal fans of any product. LEGO bricks can be snapped together in different ways to create just about anything one can imagine and since they are all interlocking, even LEGO bricks from different LEGO systems, one has no limit as to how large a build can go. LEGO bricks are also very durable and can withstand years of enjoyment.
LEGO has done a fantastic job throughout the years of keeping LEGO brick fans interested by releasing new LEGO sets based on different themes. Most often LEGO has created and designed these themes on their own but in recent years LEGO has taken on already previously licensed brands as themes. One example of a brand that LEGO built a theme on is the Batman LEGO theme. Batman has proven to be one of the LEGO Groups most popular themes in recent years and is in relatively high demand. Some other examples of branded products LEGO has licensed include Star Wars LEGO sets and Indiana Jones.
The Castle LEGO theme appeals to many LEGO fans because of the great story lines that have been created by the LEGO Group and because it is based on medieval fantasy, which is always popular. This Castle theme helps build on the LEGO fan base and bring in new LEGO fans who otherwise may never have purchased a LEGO system if it wasn't for the Castle LEGO building blocks. LEGO has proven to be very good at growing its popularity over the years with the different themes if distributes. This growth has helped spawn new lines of products for the LEGO Group including video games and tshirts. These new opportunities for LEGO would not exist if it wasn't for the LEGO Groups ability to produce compelling building block systems that attract new fans and keep old fans coming back for more.
By far the most collectible pieces included in LEGO sets are the small LEGO men that come with play set that are released by the LEGO Group. Minifigs are extremely entertaining and have great collector value. Minifigures are great because they come with all different types of accessories and sometimes animals as well! Some of my favorite minifigures are Star Wars LEGO minifigs. Star Wars LEGO mini figures are based on the Star Wars movies and are by far the most collectible of minifigs.
LEGO is dealing well with the growth they are experiencing. The reason they can continue to expect big time growth is because they are committed to creating the absolute best building block toys anywhere.
LEGO has done a fantastic job throughout the years of keeping LEGO brick fans interested by releasing new LEGO sets based on different themes. Most often LEGO has created and designed these themes on their own but in recent years LEGO has taken on already previously licensed brands as themes. One example of a brand that LEGO built a theme on is the Batman LEGO theme. Batman has proven to be one of the LEGO Groups most popular themes in recent years and is in relatively high demand. Some other examples of branded products LEGO has licensed include Star Wars LEGO sets and Indiana Jones.
The Castle LEGO theme appeals to many LEGO fans because of the great story lines that have been created by the LEGO Group and because it is based on medieval fantasy, which is always popular. This Castle theme helps build on the LEGO fan base and bring in new LEGO fans who otherwise may never have purchased a LEGO system if it wasn't for the Castle LEGO building blocks. LEGO has proven to be very good at growing its popularity over the years with the different themes if distributes. This growth has helped spawn new lines of products for the LEGO Group including video games and tshirts. These new opportunities for LEGO would not exist if it wasn't for the LEGO Groups ability to produce compelling building block systems that attract new fans and keep old fans coming back for more.
By far the most collectible pieces included in LEGO sets are the small LEGO men that come with play set that are released by the LEGO Group. Minifigs are extremely entertaining and have great collector value. Minifigures are great because they come with all different types of accessories and sometimes animals as well! Some of my favorite minifigures are Star Wars LEGO minifigs. Star Wars LEGO mini figures are based on the Star Wars movies and are by far the most collectible of minifigs.
LEGO is dealing well with the growth they are experiencing. The reason they can continue to expect big time growth is because they are committed to creating the absolute best building block toys anywhere.
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