Wednesday, January 6, 2010

The History Of Reno's Mapes Hotel

By Ross Everett

The Mapes Hotel in Reno, Nevada met its demise on Superbowl Sunday of 2000 when 75 pounds of explosives packed inside the structure's support columns brought it to the ground. The controlled demolition came despite years of effort by a number of groups within the community to preserve the building with lawsuits, redevelopment proposals, and grass roots lobbying efforts. The National Turst for Historic Preservation even took up the cause, challenging the destruction in a lawsuit that eventually reached the Nevada Supreme Court.

While the efficacy and justification of demolishing the Mapes is debatable, one thing that is not is the glorious history of the hotel. It was built in'47, and signaled the start of the modern era of casino gambling. Despite the notoriety of Bugsy Siegel and the Flamingo in Las Vegas, it was the Mapes that became the first building in the nation to have a hotel, casino and live entertainment under one roof. It also became the hotel of choice for celebrities staying in Northern Nevada. Clark Gable and Marilyn Monroe stayed at The Mapes during the filming of 'The Misfits'. Joseph McCarthy, America's famed anti-Communist crusader, admitted to a reporter over cocktails in the Mapes Lounge that he really didn't have a list of Communists in the US despite his frequent and vitriolic insistence to the contrary.

In the 50s and 60s it became, along with Lake Tahoes Cal-Neva Lodge the place to be seen in Northern Nevada. The top floor, window-walled Sky Room showcased performances by the legends: Frank Sinatra, Dean Martin, Jackie Gleason, Louis Prima, Mae West, Milton Berle, Sammy Davis, Jr., and the Marx Brothers among others. Subsequent years were not kind to downtown Reno but the Mapes continued to do well during the 60's and 70's. The hotel finally closed in'82, due more to financial difficulties experienced by the Mapes family caused by one of their other Northern Nevada gaming properties than anything else.

Reno never experienced the massive growth that occurred in Las Vegas and southern Nevada, and for that reason the destruction of the Mapes is more open to debate than the hotel demolitions to the south. Even the demolition of The Sands--perhaps the most historically significant casino in the state--is hard to argue against given the inability of such a small property to compete in the current Las Vegas marketplace and in light of the value of the mid-strip real estate. The old properties may have historic value to pop culture historians, but their survival doesn't make economic sense. They're simply 'analog players in a digital world'.

This is not the case in Reno, where land and buildings for development in virtually every casino area are abundant. The official reason that the Mapes had to come down was that the city needed the land--which sits along the banks of the Truckee River--to expand its riverside district of art galleries, restaurants and shops. The revitalization of downtown Reno is definitely needed and a legitimate goal, but at the same time it is hard to think that the Mapes was a barrier to this. Indeed, a number of proposals for redevelopment including office space, artists lofts and upscale senior housing would have probably served to enhance the livability of the downtown area. For whatever reason, the City Redevelopment Authority wouldn't approve any of the proposals and the fate of the Mapes was sealed.

The role of the City Redevelopment Authority was questioned throughout the process. Overlooking the Truckee River, the hotel was on a prime location between the downtown casino area and the riverfront district. A number of sound financial proposals were presented that would preserve the integrity of the structure including condominiums, office space, and perhaps most viable, upscale senior apartments. Oddly, all of these proposals were turned down by the citys Redevelopment Agency which continued to maintain that demolition was the only viable option despite copious evidence to the contrary.

Following the 2000 demolition, the lot remained vacant for over a year until a temporary ice skating rink was hastily constructed the following winter. The site now houses a permanent ice skating rink which, while not a bad use for the land, isn't the sort of game changing improvement suggested by the City Redevelopment Agency and their adamant insistence that the building be demolished. To the contrary, it appears they had no specific plan or even general idea of what to do with the land but for some reason wanted to see the hotel come down. This has led to all manner of speculation, ranging from financial self interest to a rumor that the structure was 'haunted' and needed to be destroyed to forestall future paranormal activity in Washoe County. Whatever the reason, the city of Reno lost a valuable landmark that played a significant part in the economic growth of the entire state.

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